To content

Lectures and workshops

Understand digital developments. Recognize consequences for your own work.

A good lecture provides orientation. A good workshop leads to a jointly addressed question. I combine digital practice with understandable teaching and adapt the focus to your participants.

Typical initial situation

When this classification is relevant

You want to assess the professional basis of Göke Frerichs' digital experience. You are planning a lecture, workshop, or professional input and are looking for someone with practical relevance. You come from a university or further education context and are looking for practice-oriented knowledge transfer. You want to understand the professional basis and experience before collaborating. You want to understand how entrepreneurial practice and digital topics come together here. You are checking whether international education and many years of practice fit your needs.
How goeke.digital helps

What Göke Frerichs contributes professionally

Entrepreneurial practice since 1999

Many years of own entrepreneurial activity in the digital environment as a basis for practical classification instead of pure theory.

Digital Media & Web

Working with digital media, websites, and digital communication over many years.

SEO & Online Marketing

Practical experience with search engine optimization and online marketing in real projects.

International Education

Studied Graphic Information Technology at Arizona State University – an international perspective on digital topics.

Academic Context

Economics background at Goethe University Frankfurt am Main and teaching activities at Hochschule Fresenius in the Department of Business & Media.

Lectures & expert exchange

Professional exchange and lectures on digital strategy, visibility, and implementation – practical and contextualizing.

Workshops

Workshops where practical knowledge on digital strategy and implementation is systematically imparted.

Teaching & Knowledge Transfer

Sharing practical knowledge at the interface of business, media, and digital communication.

Professional Classification

Classification of digital topics for decision-makers and organizations – as a basis for reputation, trust, and cooperation.

Relevant Experience

Verifiable Foundation

Göke Frerichs has been self-employed since 1999, is the owner of gmfmedien, and works under goeke.digital as a digital strategist with implementation expertise. He studied Graphic Information Technology at Arizona State University and has a background in economics from Goethe University Frankfurt. He served as a lecturer in the Department of Economics & Media at Hochschule Fresenius.

His digital experience is based on many years of practice with digital media, web, SEO, and online marketing. The contribution is made in the form of expert exchange, workshops, teaching, and knowledge transfer. A detailed profile of the person can be found on the page Göke Frerichs.

Fits well if ...

  • You want to professionally categorize Göke Frerichs before you collaborate.
  • You are looking for practical knowledge transfer instead of purely theoretical lectures.
  • A verifiable foundation from practice and education is important to you.
  • You are planning an exchange, workshop, or teaching with a digital practical reference.
  • You want to understand how practice, strategy, and implementation come together here.

Less suitable if...

  • –You are looking for prominent names or a long list of reference events as a flagship.
  • –It should exclusively concern theoretical content without entrepreneurial practical relevance.
  • –You expect statements on topics outside of verifiable experience.
  • –It is about pure self-representation without a specific professional occasion.
  • –The professional contribution should be booked without a specific topic or format.
Questions before the strategy meeting

How to recognize a meaningful starting point

  • Do you want to understand Göke Frerichs' professional background before collaborating?
  • Are you planning a lecture, workshop, or expert input with practical relevance?
  • Are you from a university or further education context?
  • Is practical knowledge transfer more important to you than pure theory?
  • Do you want to understand how entrepreneurial practice and digital topics come together here?
  • Do international training and many years of practice fit your needs?
  • Would you like to professionally classify the person behind goeke.digital?

Experience from digital practice and teaching

My professional background combines design, technology, and entrepreneurial issues. This includes studying Graphic Information Technology at Arizona State University and teaching at Hochschule Fresenius.

For an inquiry, please provide the topic, target audience, number of participants, timeframe, and desired format. We can then coordinate content, preparation, execution, and fees specifically.

A possible entry into practical work

For an internal expert impulse, we first clarify which decision the participants should be able to make better afterward. A team working with AI for the first time needs different examples than management wanting to assess ongoing projects. This determines the focus, prior knowledge, and meaningful exercises. A presentation can create a shared understanding. The introduction of binding processes or subsequent technical implementation will be planned and agreed upon separately.

Your next step

What specifically should improve for you?

Describe your starting situation. We will clarify what support is sensible and what a suitable entry point could look like.

Inquire about an event or workshop