Direction &
Priorities
Classify digital projects and create a reliable basis for the next decision.
Göke M. Frerichs · Digital strategist with implementation expertise
Decide clearly.
Advance digitally.
Websites, marketing, or AI should advance your business. I clarify with owner-managed companies and SMEs which task counts first, and take over the agreed conception and implementation – together with your team and existing service providers.
Digital strategy for B2B & SMEsPersonal collaborationKönigstein im Taunus · DACH
Where my work begins
Where is your company falling short of its potential?
The website explains too little. Inquiries don't fit. New tools create more work. We clarify which bottleneck lies behind it and which improvement is worthwhile first.
Concrete tasks and resultsDirection &
Offer &
Communication
Translate complex services into understandable content, websites, and clear user journeys.
Visibility &
Sales
Connect search queries, technical content, and suitable inquiry channels.
Knowledge &
digital processes
Structure information and develop suitable applications for systems, automation, and AI.
Directly with Göke M. Frerichs
One point of contact.
From thinking
to doing.
I immerse myself in your company and combine strategic vision with digital craftsmanship.
I analyze and prioritize, conceptualize, write, design, and develop. Depending on the task, together with your specialists, existing agencies, or specialized partners.
I have been working independently on digital projects since 1999. The experience from gmfmedien forms the practical basis of my work as a digital strategist.
What collaboration looks likeThe SDC method
Three perspectives.
A shared perspective.
Entrepreneurial goals, digital implementation, and understandable communication belong together. Smart Digital Creative connects these perspectives in working on your task.
Smart
Decide with justification.
Understand goals, offerings, and the initial situation. Set priorities and place investments in a comprehensible context.
Digital
Implement sustainably.
Combine content, websites, data, and processes into a solution that works within the company.
Creative
Communicate understandably.
Make technical substance clearly accessible through language, design, and user guidance.
Four forms of collaboration
The approach is tailored
to your task.
Prepare a decision, improve visibility, or work continuously. We choose the appropriate form and define the specific scope.
Decision
SDC-Discovery
Clarify the initial situation and priorities before you invest in a larger digital project.
Learn about DiscoveryVisibility
SDC Visibility
Edit content and technical foundations so that your services become discoverable and understandable.
Learn about VisibilityFurther development
SDC-Growth
Regularly support your implementation team with technical reviews, priorities, and sparring.
Get to know GrowthContinuous collaboration
SDC Partnership
Connect multiple digital tasks and contribute to implementation strategically and practically.
Get to know PartnershipWhere collaboration begins
Other tasks.
Connected disciplines.
Industry, offering, and decision-making processes shape the work. Nine fields of application show how strategy and implementation can be combined.
Technical B2B
Complex products.
Clear access points.
Organize product knowledge, applications, and search queries so that experts and purchasing departments can find the right offer faster.
Develop technical offersOwner-managed SMEs
Grown strength.
Digitally recognizable.
Develop positioning, website, and company knowledge so that the digital presence reflects your signature.
Develop digital substanceLocal businesses
Found locally.
Found digitally.
Connect website, Google Business Profile, and contact methods so that local searches can lead to relevant inquiries.
Improve local visibilityConsultants & Experts
Technical depth.
A clear profile.
Align expertise, services, and content so that interested parties understand your contribution to their task.
Showcase expertise clearlyAssociations & Wholesale
Many target groups.
Good orientation.
Structure information, portals, and recurring processes according to the tasks of your members, dealers, and partners.
Organize information offeringsE-Commerce & Special Products
More than a shop.
A clear selection.
Combine product structure, technical content, and advice so that complex products can be selected more easily.
Support purchasing decisionsManagement & Decisions
Many projects. A reasoned priority.
Organize digital projects by business goal, effort, and dependencies. So you can decide what has priority now.
Clarify prioritiesWebsite & B2B Sales
The website prepares the conversation.
Combine offers, technical information, and contact methods so that suitable prospects approach you with a more concrete inquiry.
Support sales digitallyPractices & Healthcare Providers
Inform clearly. Suitable appointments.
Explain services, team, and accessibility. Coordinate appointment options on smartphones with your practice's organization.
Improve practice presenceThis is how we work together
From decision to implementationYou will receive a reasoned direction and concretely agreed-upon results. I also take care of texts, design, and technical implementation, as far as they are part of the order.
A direct contact personYou work with Göke M. Frerichs. We coordinate responsibilities, technical approvals, and next steps with you and the involved experts.
Insights
Understand connections.
Make better decisions.
Your next step
What specifically should improve for you?
Describe your starting situation. We will clarify what support is sensible and what a suitable entry point could look like.
Discuss the task