From individual measures to the digital impact system
How existing digital capabilities can work together in a controllable context.
GÖKE FRERICHS · DIGITAL STRATEGIST FOR B2B & SMEs
Much is already digital.
Now it can work together.
Websites, marketing, sales, and digital systems evolve over years. Much is already working well. The crucial factor is how the individual parts interact and which next steps are truly sensible for the company.
I work as a strategic sparring partner directly with owners, management, teams, and existing service providers.
WHAT I DO PROFESSIONALLY
Organize, connect, and translate digital topics into good decisions.
From digital strategy and website to search, content, and AI, to systems and collaboration with service providers. The focus is on the task, not on a fixed service package.
01 · UNDERSTAND
Classify & prioritize
Connect business task, target groups, offering, existing measures, and dependencies into a robust situation assessment.
02 · CONNECT
Structure website, visibility & systems
Relate website, search, content, sales, data, and digital processes to each other so that they support the same direction.
03 · IMPLEMENT
Realize & manage
Implement agreed-upon improvements yourself, work on them with internal teams, or technically bring together existing specialists.
DIRECT COLLABORATION
Short paths. A common view of the task.
You work directly with me. Depending on the task, together with your internal teams, existing agencies, or specialized partners.
The advantage lies less in getting everything from a single source. What is crucial is that the strategic context is maintained across the individual disciplines.
Quickly in context
Business models, products, target groups, and existing structures can often be quickly combined into a robust overall picture.
Consider implementation
Strategic decisions take into account technology, content, resources, and real project dependencies.
FOUR FORMS OF COLLABORATION
Depending on the task, the starting point can vary.
The formats are not stages. They describe different starting points, depths, and forms of collaboration.
DECISION
SDC-Discovery
Before a relaunch, reorganization, or a major digital investment.
More about this →VISIBILITY
SDC Visibility
When professional substance needs to be found and categorized more clearly.
More about this →FURTHER DEVELOPMENT
SDC-Growth
For a regular strategic review with an implementation team.
More about this →CONTROL
SDC Partnership
When multiple digital tasks and stakeholders need a common denominator.
More about this →FROM PRACTICE
Different companies. Different tasks.
The examples show how strategy, communication, technology, and implementation combine differently depending on the task.
INDUSTRY · B2B
Kisling AG
Technically complex solutions requiring explanation in an international B2B environment.
Bring product logic, website, content, search, and sales proximity into a common digital context.
View project context →PLATFORM · YOUNG TALENT
Ausbildungsberufe-im-Handel.de
Digital orientation for training and talent acquisition.
Develop content, search logic, and user guidance as a coherent information system.
View project context →INNOVATION · EXCHANGE
Business Innovation Meetup
Interdisciplinary exchange on innovation, technology, and business practice.
Bringing together different perspectives and translating digital developments understandably into business contexts.
View context →EXPERIENCE
Digital practice since 1999.
I have been working independently on digital projects since 1999. What began with web development and design has evolved through SEO, content, marketing, technology, and strategic consulting into an interdisciplinary approach.
1999Founding of the internet agency gmfmedien
B2Bcomplex products and decision paths
DACH & internationaldifferent markets and company contexts
DIRECTpersonal collaboration without an additional account level
INSIGHTS
Understanding contexts more precisely.
Well-founded classifications for topics that cannot be meaningfully squeezed into short service descriptions.
AI Act for Companies
How regulation can lead to clearer roles, processes, and responsible AI use.
ChatGPT Ads launching in Germany
Why advertising is increasingly reaching into an ongoing decision-making dialogue.
CONTACT
An initial conversation can quickly show whether an external perspective is currently helpful.
It's initially about your situation, open decisions, and the context behind them.
Directly with Göke Frerichs
If an appointment is the easiest way, choose a suitable time directly.
Arrange strategy meeting