Personal strategic collaboration for B2B

SDC Partnership for B2B companies

The service is right. The digital impact is not.

Many established B2B companies deliver first-class services – but too little of this translates digitally. The SDC Partnership is a twelve-month personal and implementation-oriented strategy partnership: strategic clarification, positioning, digital structure, visibility, content, demand, and measurability are combined into a shared developmental direction – strategic decisions are translated into concrete working foundations and accompanied through to prioritized implementation. Directly with Göke Frerichs.

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Digital practice since 1999 · direct collaboration with Göke Frerichs · €6,000 net monthly · initial term 12 months

Typical initial situation

How companies recognize when digital impact is lost

The following patterns repeatedly appear in established B2B companies. Usually not individually, but together.

Good performance, weak translation

The offer requires explanation and is strong – digitally, it appears interchangeable. The actual value does not reach interested parties.

Many measures, no direction

Website, SEO, ads, social media, and content run in parallel, but without a common priority. Activity replaces strategy.

Website without decision-making guidance

The page informs, but does not guide. Prospective customers do not understand quickly enough why they are in the right place here and what the next step is.

Visibility without corresponding demand

There is reach and clicks, but the inquiries do not match the offering. Visibility reaches the wrong people.

Expertise remains trapped in departments

Marketing, sales, product management, and technology know a lot – but the knowledge does not flow together into a common digital language.

Service providers for individual tasks

Different partners work on individual tasks without anyone bearing overall business responsibility for the digital impact.

The actual root cause

The problem is rarely too little activity

Usually, a lot is done. What's missing is the connection: that every measure contributes to the same business priority – from the goal to the measurement.

Digital impact as a continuous path

Business goal
Positioning
Digital Structure
Visibility
Trust
Inquiry
Sales
Measurement
Further development
The common framework

What the SDC partnership is

  • A personal strategic partnership over twelve months. Göke Frerichs assumes responsibility for the strategic direction, prioritization, and professional coordination of digital measures – dependably and over the entire duration.
  • A binding development framework with clear priorities. Instead of loose measures, a comprehensible sequence of what matters is created.
  • The professional integration of all digital areas. Positioning, website, visibility, content, demand, and measurement are managed as a single cohesive unit.
  • Concrete work results instead of mere recommendations. Tangible foundations are created that continue to have an impact within the company.
  • Ongoing evaluation of real data. Decisions arise from usage, inquiries, and sales feedback – not from assumptions.

The partnership is not

— pure consulting without connection to implementation

— complete operational outsourcing of your marketing

— an hourly contingency or an agency flat rate

— unlimited access to capacity around the clock

— a promise of guaranteed rankings or leads

— a short-term campaign or a single project

— a replacement for your existing teams and partners

Directly with Göke Frerichs

Strategic responsibility without unnecessary handover stages

Göke Frerichs – Smart Digital Creative and personal partner in the SDC Partnership

No classic agency structure, no account management intermediate layer. You work directly with the same person throughout the entire duration – not with changing contact persons.

  • A dedicated contact person for strategic direction and prioritization.
  • No account management intermediary between you and the decisions.
  • No handover to changing junior consultants.
  • Personal responsibility for the quality of the work results.
  • Digital practice since 1999.
  • Suitable specialists are involved specifically as needed.
  • Personal commitment throughout the entire twelve months.

More about Göke Frerichs and his background

Cooperation model

Collaboration with existing structures

Digital impact does not happen in a single department. Göke Frerichs works on the basis of an internal mandate directly with the responsible specialists – internal leadership remains involved. Existing teams, agencies, and freelancers are utilized, not replaced.

Level 1 · Client and Strategic Sponsor

Internal leadership

Management, owner, Head of Marketing – sets the business priority, remains responsible for internal decisions and receives ongoing feedback.

Level 2 · Strategic responsibility

Göke Frerichs

External digital strategist and personal sparring partner. Connects the areas professionally, prioritizes, and maintains the common strategic direction – in direct exchange with management and specialist departments.

Level 3 · Direct technical communication

Marketing

Sales

Product management

Application technology

Digital executives

Agencies & service providers

Communication runs directly between Göke Frerichs and the subject matter experts; decisions are fed back to internal management. Where internal teams, agencies, or freelancers do good work, they remain involved – the partnership sets the direction, connects the contributions, and makes their value visible in the overall picture.

Who the partnership is intended for

For companies with substance and a commitment to development needs

Established and capable of making decisions

B2B companies and specialized service providers with proven market performance, clear internal accountability, and the ability to execute binding decisions—frequently owner- or family-managed.

Services requiring explanation

The offering is high-quality and requires explanation. This is precisely where digital translation determines perception and demand.

Internal contact person

There is a responsible person with decision-making authority who internally supports and integrates the collaboration.

Binding development needs

Digital impact is understood as important for business – not as a short-term campaign, but as development over months.

Economic substance

The framework of €6,000 net per month is sustainable and is understood as an investment in one's own market position.

Willingness to cooperate

Internal stakeholders are ready to contribute knowledge and work together on a digital direction.

Not the right framework if…

— the offering has not yet been validated on the market

— it is about individual tasks instead of a direction

— only a new website or individual posts are being sought

— an hourly contingent is expected to be worked through

— no internal contact person is available

— guaranteed rankings or leads are expected

— a coaching or membership format is sought

Process

Twelve months for setup, activation, and reliable further development

Q1

SDC Discovery · Months 1–3

Areas of work: Initial situation, goals, positioning, target groups, messages, and digital structure are clarified and sharpened.

Tangible results: clarified positioning, message architecture and a prioritized development plan.

Q2

SDC-Visibility · Months 4–6

Areas of work: Website and information structure, findability in search and AI systems, content foundation, and measurability are established.

Tangible results: decision-guiding website structure, visibility foundation, and established measurement.

Q3

SDC-Growth · Months 7–9

Areas of work: Demand generation, content impact, campaigns, conversion, and sales feedback are activated and connected.

Tangible results: activated demand channels, improved conversion points, and initial reliable data.

Q4

Optimization · Months 10–12

Areas of work: Evaluation of real data, optimization, stabilization of processes, and planning for the following year.

Tangible results: optimized measures, established routines, and sound planning for subsequent years.

After six months, the strategic and digital foundation is in place. The second half of the year uses real market, usage, and sales data to optimize in a targeted manner and align the collaboration toward impact.

SDC Method within the Partnership

Three working phases. One cohesive partnership.

Discovery, Visibility and Growth are not separate purchase decisions, but connected phases of a common path. A separately completed discovery is not a prerequisite.

SDC-Discovery

Clarification and positioning: Initial situation, objectives, target groups, messages, and the foundation of the digital structure.

SDC-Discovery in Detail

SDC Visibility

Visibility and Discoverability: Website structure, content foundation, and presence in search and AI-powered systems.

SDC Visibility in Detail

SDC-Growth

Demand and further development: campaigns, conversion, sales feedback, and data-based optimization.

SDC Growth in detail

Overview of the SDC method and its phases

Work results

Tangible results instead of general consulting

Clarified positioning

A clear, digitally viable positioning and messaging architecture.

Decision-making website

A structure that guides interested parties instead of just informing them.

Visibility foundation

Findability in search and AI systems on a sustainable basis.

Content Structure

A content foundation that makes expertise visible and understandable.

Demand channels

Activated channels through which suitable inquiries can arise.

Improved conversion

Optimized points where interest turns into concrete inquiries.

Measurability

A measurement basis that makes usage, inquiries, and impact visible.

Development direction

A comprehensible direction with priorities and subsequent year planning.

Agreed services and concrete work results are binding. Rankings, leads, revenue, and mentions in AI systems also depend on the market, competition, offer, budget, sales, and internal execution, and are therefore not guaranteed. The partnership creates reliable foundations and works data-driven on improvement.

Strategic core

What is included in the partnership fee

Strategic direction

Responsibility for the strategic direction, clear priorities and the professional connection of all digital areas over the entire duration.

Discovery and Positioning

Clarification of the starting situation, goals, target groups and messages – as the basis for every further decision.

Website and demand architecture

Conception of a structure that leads and from which concrete inquiries can arise out of interest.

Visibility and Content Structure

Building findability in search and AI systems, as well as a viable content foundation.

Support and quality assurance

Involvement of internal departments and partners, professional support for prioritized implementation, and content-related review of results.

Measurement and further development

Establishment of the measurement basis, ongoing evaluation of real data, and optimization based on it.

Clear service boundaries

Strategic core and additional operational implementation

Included in the fee

  • Strategic direction and prioritization
  • Professional connection of digital areas
  • Conception of structure, visibility and content
  • Measurement, evaluation and further development
  • Technical support and quality assurance of the prioritized implementation

Calculated separately

  • Comprehensive content and text production
  • Design and development services
  • Operational campaign setup and operation
  • Media and ad budgets
  • Licenses, tools, and external third-party costs

The specific partnership scope will be contractually defined before the start. Extensive operational implementation can be carried out by gmfmedien, your internal teams, existing agencies, or other suitable specialists. gmfmedien is a possible operational basis of experience, but not a prerequisite – the choice is yours.

Day-to-day collaboration

Clear decisions without additional bureaucracy

Fixed coordination points

Regular, but deliberately measured appointments with a clear agenda – instead of a flood of meetings without results.

Traceable priorities

It is always clear what is currently being worked on and why. Decisions are justified, not managed.

Direct communication

Short channels instead of long approval chains. Accessibility is reliably regulated – without the claim of permanent availability.

Case Study · Kisling AG

How the partnership works in practice

An example from an internationally active industrial company: the strategic realignment of the digital presence with a website relaunch – where positioning, digital structure, visibility, and content had to be brought together.

Starting point

An established, internationally active industrial company with technical services requiring explanation, whose digital presence no longer reflected its professional standards.

Role

Strategic responsibility at the intersection of leadership, marketing, sales, and technical departments – not as an isolated service provider, but as a connecting partner.

Areas of Work

Strategic realignment of the digital presence, website relaunch, positioning, and a viable foundation for findability and content.

Working method

Clarification of positioning, establishment of a resilient digital structure, and direct collaboration with internal departments toward a common priority – accompanied over longer periods.

Result

A digital presence that more clearly translates the company's technical expertise, a structured foundation for visibility and content, and a comprehensible direction of development.

More about the background of Göke Frerichs · Insight into previous work

Investment

The framework of the SDC Partnership

€6,000 net per month

initial duration of twelve months

The monthly framework covers the strategic leadership and technical connection of your digital areas. The specific scope of additional operational implementation will be determined jointly and calculated transparently.

Check suitability
Frequently Asked Questions

Questions about SDC partnership

A twelve-month personal and hands-on strategic partnership for established B2B companies with complex services. It combines strategic clarification, positioning, digital structure, visibility, content, demand, and measurement into a shared direction of development. Strategic decisions are translated into concrete working foundations and accompanied through prioritized implementation - directly with Göke Frerichs.
For established B2B companies and specialized service providers in the DACH region with proven market performance, high-value offers that require explanation, and an internal contact person with decision-making authority.
The number of employees alone does not determine the fit. Relevant factors are a proven market performance, economic substance, a sufficiently valuable problem, an internal contact person with decision-making authority, and the ability to implement the necessary measures. For founders without a validated offer, the partnership is generally not the right framework.
The SDC Partnership does not end with recommendations. Strategic decisions are translated into concrete working foundations and supported through to prioritized implementation. Göke Frerichs assumes responsibility for the strategic direction, prioritization, and technical coordination of digital measures over twelve months.
Digital impact does not happen in weeks. In the first six months, the foundation, positioning, and measurability are built; the second half of the year uses real market, usage, and sales data for optimization and consolidation.
No. The strategic core and professional guidance of the prioritized implementation lie with Göke Frerichs. Extensive operational production, such as elaborate content creation, development, or campaign management, is transparently calculated separately and can be carried out by your teams, gmfmedien, existing agencies, or other suitable specialists.
No. SDC-Discovery is a working phase within the partnership, not a prerequisite and not a separate advance purchase. Strategic clarification is part of the first few months.
The strategic direction and prioritization, the technical connection of the digital areas, discovery and positioning, website and demand architecture, visibility and content structure, the technical support and quality assurance of the prioritized implementation, as well as measurement and further development.
Extensive operational production as well as media and external costs such as advertising budgets, licenses, or external specialist services. These are reported transparently and comprehensibly.
Yes. The partnership does not replace functioning teams and partners. It ensures that their work contributes to the same business priority.
Via an early established measurement foundation: usage, inquiries, content impact, and sales feedback. Decisions are based on real data, not assumptions.
Tangible work results are created, such as a clarified positioning, a decision-guiding website structure, a viable visibility and content foundation, measurability, and a comprehensible direction of development. Agreed services and concrete work results are binding. Rankings, leads, revenue, and mentions in AI systems additionally depend on the market, competition, offering, budget, sales, and internal execution, and are therefore not guaranteed.
The collaboration can be continued at a suitable pace, or your team can take over the established structure independently. Both will be decided together in good time.
The SDC partnership costs €6,000 net per month with an initial term of twelve months. The strategic core is included; additional operational production as well as media and external costs will be calculated separately.
With a partnership conversation. In this, we mutually clarify the starting position, the fit, and the sensible scope before collaboration begins.
Next step

Check if the SDC partnership is right for your company

Getting started is a mutual assessment. In a personal conversation, we clarify the starting position, goals, and fit – openly and without sales pressure. Only then is it decided whether cooperation makes sense for both sides.

Arrange strategy meeting

€6,000 net per month · initial term 12 months · direct collaboration with Göke Frerichs