Data and Control
AI in SMEs: Business Case instead of Tool Hype
How SMEs check AI projects with baseline, full costs, quality criteria, and business results, instead of confusing usage with impact.
Insights
Thoughts that advance a decision.
Expert analysis and practical questions on strategy, websites, visibility, and AI. For entrepreneurs and decision-makers who want to make the next step with confidence.
Discover by topic
All Insights
In Focus · AI and Responsibility
AI Act in companies: Turning rules into a clear AI working method
The AI Act affects companies depending on their role and specific AI applications. A sensible starting point is therefore an overview of use cases, data, responsibilities, and audits. Whether this creates a competitive advantage depends on the actual implementation. Regulation alone does not create it.
Read analysis
Digital Strategy
More marketing is not the answer
In technical B2B, it matters which business priority marketing supports. How sales, expertise, digital activities, and measurement play together for this.
Visibility and Search
ChatGPT Ads in Germany: When a limited test is worthwhile
According to OpenAI, ChatGPT Ads has also been accessible via the Self-Service Ads Manager in Germany since the end of August 2026. This creates a... for companies
Digital Strategy
Meaningfully connect website, marketing, and sales
Digital work becomes effective when the transition between individual measures works. An ad must match the landing page, and the landing page must match the actual…
Digital Strategy
Digital Strategy: Which Measure Really Helps Your Business?
A digital strategy defines which business goal is pursued, what change is necessary for it, and what takes a back seat for now. The number of ongoing measures…
Digital Strategy
Digital Roadmap: How to turn priorities into an actionable plan
A digital roadmap connects goals, sequence, responsibility, and review. It shows which improvement will be realized first and what needs to be in place for it. For…
Organization and Transformation
Create digital structures that relieve your team in everyday life
Recurring digital problems can rarely be permanently solved with additional individual actions. Often, clear responsibility and reliable... are missing.
Digital Strategy
Digital Priorities 2026: What counts first in the mid-sized sector
For digital priorities in 2026, it is not crucial which trend receives the most attention. What is crucial is whether your offering is understandable, the...
Organization and Transformation
Recognizing Digital Maturity: What Can Be Derived from 2025
Digital maturity is evident in whether a company can reliably manage its digital tasks. The number of tools or AI accesses is not sufficient as a benchmark...
Organization and Transformation
From improvised digitalization to reliable processes
Digital solutions introduced under time pressure can remain valuable. For this, companies must examine which processes are still suitable today, who manages them, and which...
Positioning and Impact
Sharpen the offering first, then address further channels
If prospects don't understand why a company is the right choice, another channel primarily multiplies the confusion. A viable…
Your next step
What specifically should improve for you?
Describe your starting situation. We will clarify what support is sensible and what a suitable entry point could look like.
Discuss the task