Decide with justification.
The starting point is the actual situation, the business goal, and the available resources. Which weakness has consequences for customers or employees? Which assumption is proven? This results in a justified priority.
Smart Digital Creative · The Book
The SDC Method.
The practical book for digital strategy and effective marketing in SMEs.
Good performance alone does not create digital impact. This book combines three perspectives on working within a company: making well-founded decisions, implementing them sustainably, and communicating them clearly.
14 Chapters · With Workbook and 18 Tools
What It's About
Many Measures.
Too Little Connection.
The website is being revised. Marketing publishes content. Sales lacks suitable inquiries. At the same time, the next decision about software or AI is pending. Each measure may be sensible on its own. Whether they contribute to the business goal together often remains unclear.
This is exactly where the SDC book comes in. It focuses on the connections between offering, communication, technology, and organization. What task actually needs to be solved? What do customers need to understand a service? And what needs to work within the company for a good idea to become a usable result?
The practical guide leads from the initial assessment through priorities and responsibilities to the review. It helps entrepreneurs and managers to assess digital projects comprehensibly and to steer their own development more consciously.
The common framework
Three perspectives.
A coherent task.
SDC stands for Smart Digital Creative. The three perspectives belong together. They help to justify decisions technically, to think through their implementation, and to make their benefits understandable.
Implement sustainably.
A solution must fit into everyday work. Technology, data, processes, and responsibilities interact. Therefore, it is also crucial who operates a solution, maintains content, and assesses its impact.
Communicate understandably.
Technical substance requires an accessible form. Offer, language, design, and user guidance should support people in classifying information and recognizing the next step that is right for them.
A look into the book
Four parts.
From diagnosis to your own application.
14 chapters connect the causes of missing digital impact with a common working method, corporate governance, and a concrete 90-day start.
Why digital impact is lost
Why good performance is not sufficiently visible digitally, individual measures do not add up to a whole, and AI can amplify existing ambiguity. The first three chapters set the initial situation.
The connected working method
Smart Digital Creative as a common framework: understand first, then invest; build connections that last; convey substance relevantly. Four chapters deepen the connection and the three perspectives.
From system logic to governance
Growth as a system, the SDC method, the SDC cockpit, as well as prioritization and roadmaps. These four chapters focus on the conscious management of digital development.
Application, leadership and launch
Three paths through the same method, leadership, teams and governance, as well as the 90-day launch. The book concludes with three chapters on application. Glossary, model register and toolbox register make it easier to look things up.
Workbook and toolbox
Capture thoughts.
Prepare decisions.
18fillable tools
for your own application
The book is supplemented by a workbook and 18 digital tools. The fillable accompanying files support the transfer to your own situation. This way, the reading material can become a basis for concrete work in the company.
Especially when several people are involved in a project, it helps to document observations, goals, and decisions in writing. A common work status facilitates coordination between management, marketing, sales, and implementation.
Who the book is for
For people responsible for digital decisions.
The book is aimed at entrepreneurs and managers in medium-sized companies, especially in owner-managed businesses. It is suitable for situations where websites, marketing, sales, and new technologies need to be coordinated, and decisions cannot simply be delegated to external service providers.
Those responsible in marketing and communication will also find a common framework here for collaboration with management, specialist departments, and implementation partners. The question is: What does this measure contribute to the goal, and what do we need for it to work in everyday life?
You don't need to master every technology yourself. What's crucial is the willingness to take a close look at your own starting position, question assumptions, and take responsibility for the next steps.
The Author
Göke M. Frerichs
Göke Frerichs is Smart Digital Creative. As a digital strategist and strategic sparring partner, he supports entrepreneurs and decision-makers in medium-sized companies in steering their digital development. He combines business classification with an understanding of communication, design, technology, data, and operational implementation.
The book translates his working method, developed over years, into a comprehensible framework for decisions and collaboration. The SDC Method helps to align professional contributions with a common task, justify priorities, and review implementation.
More about Göke Frerichs and the origin of Smart Digital CreativeThe SDC Book for Your Practice
Request a book.
Directly from the author.
Would you like to obtain the book or learn more about its use in your company? Write to Göke M. Frerichs directly.
I will personally answer your questions about the book and how to obtain it. You can also contact me directly if you wish to apply the SDC method together with your team.
Request BookThe link will open your email program. Alternatively: mail@goeke.digital. You send a non-binding request.
Would you like to discuss a specific digital task? Arrange an initial consultation.