The strategic entry point into the SDC method
Within 10 to 14 days, positioning, website, visibility, content, AI potentials, and lead logic are condensed into a reliable decision-making template. The result is a prioritized 90-day roadmap before further budget flows into individual measures.
Many companies invest in digital measures without having clarified the strategic foundation. SDC Discovery starts right where most problems originate.
The offer is right – but digitally, the connection between competence and external impact is missing. The strengths are not visible.
SEO, funnel, content, social media – it all sounds sensible, but without a strategic hierarchy, every initiative remains piecemeal.
Over the years, services have been added – but the offering logic is not tangible to the outside world. The communicable structure is missing.
There is talk of a redesign or relaunch—but the question of what the website is actually supposed to achieve remains unanswered.
Budget flows into campaigns, tools, or agencies – without knowing whether the chosen direction is even the right one.
Strategic considerations and operational measures run in parallel without a clear translation taking place between the two levels.
The core questions answered in every Discovery process – serving as the basis for strategic decisions.
Clarification of the current market position and perception from the perspective of the relevant target groups.
Do not address all segments simultaneously – but prioritize the target audience with the greatest leverage.
Evaluation of the service portfolio according to market relevance, differentiation potential, and communicability.
Identification of the areas with the highest strategic need for clarification – as a starting point for targeted sharpening.
Analysis of the communicative gap between what the company delivers and what is perceived digitally.
Evaluation of current and planned measures according to strategic relevance and expected impact.
Clear ranking of the next steps – prioritized by impact, effort, and strategic urgency.
Identifying actual differentiators – beyond self-image and industry standards.
Systematic identification of points where potential customers drop off or hesitate – with concrete starting points for building trust and optimizing conversion.
Clarification of which proof elements, references, and trust signals are missing or not being effectively deployed – as the basis for building structured trust.
No loose material, but a well-conceived document with twelve clearly defined sections – as a basis for decision-making for the next steps.
Condensation of the central insights and recommendations to the essentials – for quick orientation.
Analysis of the status quo: Digital presence, market position, existing strengths, and identified gaps.
Clarification of the strategically relevant target group: needs, decision-making patterns, search behavior, and expectations.
Systematic evaluation of the product portfolio based on market relevance, differentiation potential, and communicability.
Classification in the relevant market environment: competitive landscape, positioning gaps, and opportunity areas.
Identification and evaluation of the most promising positioning directions—as a strategic basis for further work.
The most effective starting points for digital impact – prioritized by effort, impact, and strategic relevance.
Concrete deductions for digital communication: What needs to change, what is missing, what has priority.
Clear decision on what should happen first – and what consciously should not. Focus instead of overwhelm.
Analysis of the most important trust elements and conversion levers for your digital presence – from first impression to call to action.
Assessment of sensible tools and systems for the planned implementation – pragmatic, needs-based, and without vendor lock-in.
Action recommendations with a clear sequence, building on the results—immediately actionable or as a basis for the next SDC phase.
SDC Discovery has an impact wherever strategic clarity is lacking – and before investing in operational measures.
Before a new website is created, it must be clear what it is supposed to achieve. SDC-Discovery clarifies target group, offer logic, and positioning.
If the product portfolio has grown, but the structure is lacking – Discovery clarifies what is viable and how it is communicated.
Before positioning can be condensed, a clear analysis of the starting situation is needed. Discovery delivers exactly this foundation.
An existing website is to be improved – but where to start? Discovery identifies the biggest levers and the most sensible sequence.
Content and funnels need a strategic foundation. Discovery clarifies target audience, messaging, and prioritization before production begins.
The desire for more visibility is there – but the strategic foundation is missing for visibility to also have an impact.
SDC Discovery is aimed at companies that have substance – but need digital orientation before taking the next step.
The performance is good, but the market lacks a clear distinction. It is unclear what the company stands for digitally.
Competence and quality are present – yet digital communication does not reflect this. Impact remains below potential.
Channels and formats are discussed – but the strategic basis for meaningful decisions is missing.
An important step is coming up – and before investing, the direction needs to be clear. SDC Discovery creates the necessary foundation.
Budget is available, but uncertainty is high. Better to create clarity first – rather than implementing measures on a hunch.
Work is being done in many places simultaneously – but without a strategic hierarchy. The individual parts do not form an effective whole.
SDC-Discovery is not just an audit, but a structured discovery and decision-making process. It clarifies the initial situation, identifies the relevant levers, and condenses insights into a solid basis for decision-making.
SDC-Discovery doesn't deliver information, but Decision bases – as a strategic basis for everything that follows.
Every Discovery process follows a clear structure – from preparation to the finished strategy document.
Targeted questions regarding the initial situation, goals, offering, and previous measures – as a basis for preparation.
Analysis of the existing digital presence, market environment, and competitive situation prior to the session.
Structured discussion on central strategic questions – methodically guided, not freely associated.
Systematic recording and evaluation of the four central dimensions of your digital strategy.
Identification of the most effective starting points – weighted by effort, impact, and strategic relevance.
The central result: A structured document with analyses, decisions, priorities, and next steps.
Five clearly defined steps – from preparation to the finished strategy document. Not an open-ended process, but a guided path to clarity.
You will receive a structured questionnaire on your initial situation, goals, offer, target audience, and previous measures. Filling it out takes about 30–45 minutes and forms the basis for the preparation.
Based on your information, I will analyze your digital presence, the market environment, and relevant competitors. This ensures the session is maximally efficient – no time is wasted on basics.
In a structured session, we clarify the core strategic questions: positioning, target audience, core offering, market opportunities, and communicative levers. Methodically guided, not freely associated.
The insights from the questionnaire, preparation, and session are condensed, structured, and translated into a robust strategy document – featuring clear decisions and priorities.
You receive the complete marketing strategy document with an executive summary, analyses, strategic levers, priorities, and recommended next steps – as a reliable basis for all further decisions.
SDC Discovery is not an open-ended consulting budget. Scope, timeframe, deliverables, and investment are clearly defined before the start.
Investment
€5,500 net
A binding fixed price for the described discovery process.
Timeframe
10 to 14 days
From complete intake to handover and integration of the roadmap.
Result
90-Tage-Roadmap
Prioritized decisions and concrete next steps instead of an open list of measures.
Included are a structured preliminary questionnaire, review and analysis, the 90-minute discovery session, strategic condensation, strategy report, executive summary, 90-day roadmap, and concluding meeting. Operational implementation is not part of this fixed price.
Three formats from insight to impact – SDC Discovery is the crucial first step.
Analysis collects data and insights – often without clear actionable takeaways. The results remain descriptive.
SDC-Discovery clarifies, condenses, and prioritizes. The result is reliable decision-making bases with a strategic ranking.
SDC-Growth picks up where the foundation is set: ongoing strategic support, review, prioritization, and systematic further development.
Clarity also comes from setting boundaries. SDC Discovery is a precise instrument – and is deliberately distinct from the following.
SDC Discovery does not follow a generic checklist. Each process is individually tailored to your starting situation.
No tool report, no dashboard export. Instead, a strategically thought-out analysis with human interpretation.
SDC Discovery does not stop at metrics. It is about strategic connections and reliable decisions.
The result is not a brainstorming protocol, but a structured document with clear priorities.
Discovery clarifies and prioritizes – ongoing strategic support (SDC Growth) and prioritized implementation (SDC Partnership) are separate formats.
SDC Discovery is a binding, structured process with a defined outcome—not a non-binding feedback conversation.
SDC-Discovery is the entry point, not the end. Depending on the initial situation and needs, there are four ways to continue working.
Anyone with internal resources can continue working independently with the discovery document. The priorities and next steps are clearly defined.
When the strategic foundation is set, but digital visibility falls short of expectations: The SDC Visibility sharpens semantics, entities, and AEO/GEO strategy in a focused run.
Anyone who wants to systematically develop their digital strategy can seamlessly transition into the SDC-Growth. Regular review, prioritization, and strategic sparring – the discovery results are fully integrated.
For complex digital projects that require strategic leadership and prioritized implementation, the SDC Partnership the highest level of collaboration.
Discovery clarifies the foundation. SDC-Visibility sharpens visibility. SDC-Growth builds systematically. SDC-Partnership leads and implements.
Stage 1 · Introduction
You are here
Create clarity and lay the foundation
Stage 2 · Focus
SDC Visibility
Sharpen visibility and build entities
Stage 3 Build-up
SDC-Growth
Build and manage systematically
Level 4 · Exclusive
SDC Partnership
Strategic leadership and prioritized implementation
SDC-Discovery first creates the necessary clarity – structured, prioritized, and documented. So that digital measures are built on a solid foundation.
Non-binding – in about 30 minutes we will clarify whether SDC Discovery is the right starting point for you.