What decision can be made based on this?
A clear classification of the starting situation, justified priorities, and recommendations for the next steps.
Offering and target audiences
Which services are relevant for which tasks? We examine the logic of your offering, your positioning, and the questions of your target audiences.
Market and competition
I examine your environment and recognizable demand to classify alternatives and potential focal points.
Website and digital workflows
Site structure, content, visibility, AI potentials, and inquiry channels are reviewed in connection with your goals.
Priorities and next steps
Insights lead to well-founded recommendations: What makes sense first, what prerequisites are missing, and what can be postponed.
What foundations do we examine?
We start with your goals, existing documents, and the questions that need to be clarified before the next investment.
Structured preliminary questionnaire
Targeted questions regarding the initial situation, goals, offering, and previous measures – as a basis for preparation.
Preparation and Review
Analysis of the existing digital presence, market environment, and competitive situation prior to the session.
Guided Discovery Session
Structured discussion on central strategic questions – methodically guided, not freely associated.
Clarification of initial situation, market, target audience, offering logic
Systematic recording and evaluation of the four central dimensions of your digital strategy.
Derivation of central levers and priorities
Identification of the most effective starting points – weighted by effort, impact, and strategic relevance.
Decision-making document with priorities
The relevant insights, decisions, and next steps are compiled into a document tailored to your task.
How is your decision-making document created?
My contribution
I analyze your documents and digital presence, discuss the crucial questions with you, and develop the basis for your decision.
Together with your responsible team members
You contribute goals, offer knowledge, and existing documents. Who implements afterwards will be determined for further work.
From your documents to a well-founded direction
Clarify task and requirements
We discuss the goal, starting point, available documents, and participants.
Define work and results
We determine priorities, concrete contributions, participation, and a suitable timeframe.
Execute agreed-upon work
I compare insights from documents, the market environment, and our conversation. From this, I work out options for action, prerequisites, and well-founded priorities.
Review results and make further decisions
We look at the agreed-upon results, available data, and open dependencies and determine the next steps.
How do we scope Discovery?
You will receive a decision document tailored to your task with justified priorities. We will clarify scope, timeframe, and participation before starting. We will agree on subsequent design, development, or production as separate work.
Questions before a Discovery
Is a different format required beforehand?
No. The entry point depends on your task and the existing foundations. Compare the four formats
What is actually delivered?
A document tailored to your decision: relevant insights, justified priorities, and recommended next steps.
Can Göke also design and develop?
Yes. I can draft, design, develop, and technically implement content. Which practical work is part of your project will be discussed before the assignment.
Are certain business results guaranteed?
We agree on concrete work and its review. Rankings, AI mentions, inquiries, or revenue also depend on offer, market, and other parties involved and are not guaranteed.
What you need for a robust review
Your most important performance pages, existing offers, and some typical sales questions or objections are helpful. If measurement data is available, we will examine its significance. A large data collection is not a prerequisite. It is crucial to distinguish between observed problems, assumptions, and personal preferences. Even a failed measure can provide important insights if the goal, execution, and result are understandable. We will coordinate confidential information before handover.
A decision template that remains usable in everyday life
The result should enable a concrete decision: Which task will you tackle first, what result do you expect, and what prerequisite is still missing? That's why we also record postponed projects and open questions. A recommendation includes who can implement and review it. A comprehensible finding can also mean reducing or temporarily suspending an investment. The fee for subsequent implementation will be agreed upon separately. You can also continue working with the results with your existing team or service provider.
Example: before a website relaunch
If you are considering a relaunch, we first check whether design, understanding of offers, search access, or the processing of incoming inquiries are the bottleneck. This can result in a complete rebuild, but equally in a limited revision of less important pages. The size of the project follows the findings. It is not already determined by the choice of analysis format.