For industry, technical providers, and manufacturers of products requiring explanation – from chemicals, adhesives, and potting compounds to mechanical engineering and OEM supply.
Göke Frerichs connects digital strategy with operational implementation. For companies that want to improve their positioning, website, visibility, content, campaigns, tracking, and digital processes not in isolation, but as a coherent system.
This page is aimed at technical B2B providers whose products require explanation and whose target audience consists of technical buyers, developers, and specialist departments. The most common problem: The technical depth is there, but the website does not represent it in a way that is either understandable or optimized for search engines – inquiries are either missing or inappropriate. Göke Frerichs has experience with B2B products that require explanation, technical content structure, technical search intent, and lead logic, and works closely with the specialist departments. A strategy meeting makes sense if your products are good, but the digital representation does not yet do them justice.
Recording of products, applications, and target groups. Comparison with actual technical search intent: What are buyers, developers, and users looking for – and with what wording.
Sharpening what the company stands for technically, what the difference is to competitors, and how this can be translated into clear, verifiable statements.
Structure for product, application, and industry pages that guides visitors from the problem to the appropriate solution – instead of a confusing product catalog.
Translation of data sheets, key figures, and application knowledge into understandable, consistently structured content – in close coordination with the specialist departments.
Technical and content-based search engine optimization, as well as preparation for AI-powered search, so that content is correctly classified even in generative answers.
Application descriptions, comparison logic, and FAQ structures that anticipate technical questions and build trust in expertise.
Clear ways to make contact, meaningful forms, and – where appropriate – targeted campaigns that generate qualified rather than arbitrary inquiries.
Understandable measurement of which content and channels lead to inquiries, as a basis for decisions instead of gut feeling – implemented in compliance with data protection regulations.
Support from conception to ongoing improvement. One contact person across strategy, structure, and implementation, with short paths between analysis, decision, and realization.
The assessment comes from project work with technical B2B providers whose products require explanation and whose target groups are technically oriented. This includes collaboration with manufacturers of chemical-technical products, where characteristic values, applications, and approvals had to be structured understandably without losing technical accuracy.
The recurring task is to mediate between the technical department, sales, and management, and to prepare technical content in such a way that it is discoverable by search engines and understandable for decision-makers. Customer names are deliberately not mentioned here – the experience is described, not sold as a reference list.
Analysis of products, target groups, and search intent. Sharpening positioning and prioritizing which topics and pages have the greatest leverage.
Website structure, technical and content SEO, content, tools, and tracking – the digital translation of technical expertise into discoverable, understandable substance.
Creative problem-solving where technology needs to be explained: understandable presentation of complex issues, implementation, and ongoing optimization.
More about the method: SDC method & formats and Working method Smart Digital Creative.
If your products are technically convincing but your digital presentation doesn't yet do them justice, we'll clarify your starting position in a strategy discussion – factually and without sales pressure.
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