Visibility and Search
SEO, AEO, GEO, and LLMO: What companies should distinguish
SEO, AEO, GEO, and LLMO address related questions of discoverability. The terms are not used uniformly everywhere. For a company, it is more important…
Visibility and Search
Be discoverable. Be understood correctly.
For companies that want to align SEO, local search, AI answers, and new advertising opportunities with relevant customer questions.
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Start with the right question.
Visibility is not a uniform metric. Rankings, AI mentions, source references, and relevant queries must be distinguished. The articles explain the connections and help to prioritize concrete improvements.
- What role do SEO, AEO, GEO, and LLMO play?
- How are our services presented in search and answer systems?
- When does a new advertising channel justify a test?
Visibility and Search
When a digital assistant accompanies your customers' research
Digital assistants can search for information, summarize it, and help with comparisons. For companies, it is therefore becoming more important whether their services are clearly…
Visibility and Search
LLM visibility: Clear statements instead of additional buzzwords
LLM visibility describes whether a company or its content appears correctly in AI-mediated answers. Understandable services, traceable…
Visibility and Search
Plan findability across websites, profiles, and expert content
A company's findability arises at multiple touchpoints. Websites, company profiles, expert articles, and relevant external sources should have the same…
Visibility and Search
Build digital visibility where customers orient themselves
Visibility should be aligned with the target group's information paths. A local service provider needs different touchpoints than a technical…
Visibility and Search
Check the correct presentation of your company in addition to rankings
A good search ranking shows that a page is visible for a specific query. It does not yet answer whether the company is interested in other important...
Visibility and Search
ChatGPT Ads in Germany: When a limited test is worthwhile
According to OpenAI, ChatGPT Ads has also been accessible via the Self-Service Ads Manager in Germany since the end of August 2026. This creates a... for companies
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What specifically should improve for you?
Describe your starting situation. We will clarify what support is sensible and what a suitable entry point could look like.
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