Data and Control
AI in SMEs: Business Case instead of Tool Hype
How SMEs check AI projects with baseline, full costs, quality criteria, and business results, instead of confusing usage with impact.
Data and Control
Numbers that enable the next decision.
For decision-makers who want to comprehensibly classify marketing and website data and connect it with the quality of actual inquiries.
Discover by topic
All InsightsOrientation in the Topic
Start with the right question.
A report is useful when key figures are clearly defined and answer a specific question. This includes data source, limitations, and feedback from the business. The following contributions connect measurement with prioritization and further action.
- What counts as a qualified contact for us?
- Which decision depends on a key figure?
- How do we deal with small case numbers and incomplete data?
Data and Control
Measure marketing: First the decision, then the dashboard
A key figure is helpful if it supports a concrete decision. Therefore, before reporting, it must be clear what goal is being pursued, what exactly is being measured…
Visibility and Search
Build digital visibility where customers orient themselves
Visibility should be aligned with the target group's information paths. A local service provider needs different touchpoints than a technical…
Digital Strategy
Digital Roadmap: How to turn priorities into an actionable plan
A digital roadmap connects goals, sequence, responsibility, and review. It shows which improvement will be realized first and what needs to be in place for it. For…
Your next step
What specifically should improve for you?
Describe your starting situation. We will clarify what support is sensible and what a suitable entry point could look like.
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