Understand and narrow down
We clarify which question actually needs to be solved and what knowledge is already available.
Digital Practice
Understand digital tasks through examples.
These illustrative practice scenarios show possible starting points and professional approaches. They are not customer references and do not contain documented project results.
Illustrative Practice Scenarios
Which scenario is similar to your task?
Open the relevant description. The examples illustrate possible work; they do not define an automatically included scope of services.
The website is a digital product catalog – not a sales tool
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Offer architecture with prioritized landing pages by industry. Sales-oriented site structure. Qualified inquiry form instead of a general contact form.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Grown over years, never strategically cleaned up – the website slows down instead of guiding
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Content audit: relevant, outdated, or redundant? New information architecture. Page compression to the essentials. Redirect strategy for a clean rebuild.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Newsletter, ads, social media – everything runs, but nothing meshes together
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Define a common strategic foundation. Orchestrate measures instead of adding them. Clear offer structure as the basis for all channels.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Technically recognized, but not translated into digital inquiries
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Sharp digital positioning. Productized entry (workshop, initial consultation). Offer pages that build expertise and trust – without prior recommendation.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Offline reputation present, digitally completely invisible
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Legal field-specific service pages with everyday language. Local SEO signals. Strategically build Google Business Profile. Client approach instead of jargon.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Good reviews and reputation – but no qualified inquiries via the website
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Performance pages by symptom instead of technical terms. Clear user guidance from problem to appointment request. Local SEO for relevant local search queries.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Complex product range without topic architecture
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Product structure followed internal logic, not the target group's way of thinking. No topic architecture: application areas, industry specifics, problem solutions were missing.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Trust built, not conveyed digitally
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Target group-specific landing pages. Clear presentation of specialization. Local visibility via Google Business and topic-specific content.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Too many services, no clear hierarchy
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
No prioritization: Everything on the same level. No service architecture based on industry, company size, or needs. Website like a menu without recommendations.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Competence present, offer interchangeable
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Focus on specific target group and specific problem. Productized entry format. Offer that makes the value tangible.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Strong images, but no clear path to booking
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Clear positioning on profitable segments. Structured inquiry pages with service promise and price transparency. SEO for relevant local search queries.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Reach without conversion
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Define conversion paths. Revise website structure for a comprehensible path to inquiry. Link marketing measures to target actions.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
SEO attempt without results
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Think SEO from the business goal. Align content strategy with decision-making processes. Set local SEO fundamentals correctly.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Offline reputation, digital gap
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Create initial digital contact: set up Google Business Profile professionally, build local visibility, establish website as a trustworthy point of contact.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Google profile strong, website weak
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Website as an extension of the Google profile. Landing page for Maps visitors with direct contact options. Mobile optimization. Consistent messaging.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Seasonal business without digital seasonal logic
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Seasonal landing pages with local SEO structure. Lead-in content with appropriate lead-in before the season. Google Business Profile with seasonal updates.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Good reputation in the region, not online findable
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Performance-related landing pages for each core competency. Local SEO structure with location reference. Google Business Profile systematically built.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
Many offers, no clear digital entry point
Illustrative practice scenario. The starting point is the possible situation described in the heading, not a documented customer case.
Possible Work
Clear offer structure by target groups. Landing pages in understandable language. Local SEO for relevant local search queries. Google Business Profile fully set up.
How the work can be verified
Are the offer and next action understandable? Do the agreed-upon pages and handovers function? What feedback and measurement data are available?
From the situation to the agreed improvement
Develop and check
I analyze, prioritize, conceptualize, design, develop, implement myself, and verify results. Which tasks are included and what I, your team, or other specialists will take on will be determined for the specific project.
Next step
Let's classify your task
Describe what should be improved in your services, your website, or your digital processes. Together we will clarify a suitable next step.
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