| Suitable occasion | Before an investment or realignment, common foundations are missing. | Your offer is clarified, but information is difficult to find or contradictory. | Internal or external experts work on digital measures and need ongoing classification. | Several digital tasks are to be processed across departments and on an ongoing basis. |
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| Work result | A clear classification of the starting situation, justified priorities, and recommendations for the next steps. | An evaluation of content, sources, and access with concrete, prioritized improvements. | Traceable priorities, expert feedback, and verified foundations for the next implementation. | Agreed work foundations and practical improvements, whose function and development we will examine. |
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| My practical work | I analyze your documents and digital presence, discuss the crucial questions with you, and develop the basis for your decision. We will arrange subsequent design, development, or production separately. | I examine the existing content and structures, identify gaps, and conceptualize improvements. Which texts, design, or technical changes I subsequently implement myself will be defined in the order. | I prepare reviews, analyze data and work results, sharpen decisions, and provide concrete feedback on pages, content, or campaigns. My own operational additional work will be agreed upon separately. | I can combine analysis, prioritization, conception, design, development, my own implementation, and testing. Which of these contribute to the partnership will be specifically determined. |
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| Your stakeholders | You contribute goals, offer knowledge, and existing documents. Who implements afterwards will be determined for further work. | Experts provide reliable information; existing managers for website, content, and technology are involved as needed. | An internal team or commissioned experts implement. We define who prepares, approves, and practically executes which decisions. | You work directly with me. Your team and existing service providers remain involved with their agreed-upon tasks; responsibilities and approvals are named. |
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| Order limit | You will receive a decision document tailored to your task with justified priorities. We will clarify scope, timeframe, and participation before starting. We will agree on subsequent design, development, or production as separate work. | Before starting, we determine the content, sources, and technical access to be checked, as well as the expected work results. Which texts or technical changes I implement myself will be specifically agreed upon. Rankings, inquiries, and mentions in AI responses cannot be guaranteed. | We agree on the work rhythm, timeframe, preparation, and follow-up, as well as the measures to be reviewed. Your team or commissioned specialists will implement them. Additional operational work and extra production are agreed upon separately. | Your order describes my included practical work, the contributions of your team and other service providers, as well as results, remuneration, and timeframe. We will coordinate additional production and new requirements as an extension. |
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